I am currently recruiting for a Online Marketing Company based in Dublin and I am looking for SEM / Online Marketing Specialist.
Description:
- Define and implement SEM campaign strategy in order to optimize results based on specific budgets and objectives;
- Allocate given spending budgets throughout the campaigns;
- Write and test ad copy to ensure optimum click-through rates and select keywords for SEM campaigns on Google, Yahoo, MSN and other PPC ad programs;
- Use conversion and ROI tracking systems for PPC campaigns;
- Utilize campaign management tools and data modeling to maximize PPC campaign performance;
- Monitor campaign results, analyze and optimize key metrics such as CPCs, EPCs, CTRs, Profit Margins and ROI
- Provide daily reports to management on campaign status/performance and evaluate proper actions in order to increase campaign effectiveness
- Use affiliation programs (Tradedoubler, Zanox, etc.) and direct deals implementations to support campaigns performance
- Research and keep up to date with changes in the SEM industry and react accordingly
Requirements:
- At least 1-2 years of experience in internet marketing roles
- Native level of English and strong knowledge of the UK Market
- Solid track record in managing PPC campaigns using Google Adwords, YSM, MSN
- Knowledge of Affiliation Platforms (Tradedoubler, Zanox, Affilinet)
- Bachelor’s degree, preferably in the field of Marketing, Business and/or Communication;
- Excellent attention to detail and analytic mindset;
- Ability to multi task in a deadline driven environment;
- Excellent verbal and written communication skills;
- Excellent organizational skills and ability to manage several simultaneous projects;
- Solid operational knowledge of Office productivity software and advanced knowledge of Excel;
- Proficient in advanced web statistics analysis and the usage of tools such as Google Analytics;
- Must be fluent in English and have knowledge of the UK marketplace
- Nice to have additional skills such as SEO techniques, websites conversion enhancement and landing page strategies, website usability concepts
- Have a strong interest in online advertising (SEM)
If you are interested please contact Gilles on 00 353 1 614 6120